Pillar 03, Advisory, recurring
We advise / founders
Where masterclasses are one day, advisory is the year. A standing relationship with your leadership, quarterly working sessions, async support between, and clear thinking about where AI fits in your roadmap.
How it works
Recurring, not one-off
Masterclasses are an event, advisory is the relationship. We sit with your leadership team on a steady cadence, hold the AI roadmap together, and stay on the phone between visits when something needs an honest second opinion.
01
Quarterly working session
Half a day on-site every quarter with your CEO, CTO and operating leads. We review what shipped, where AI moved the needle, and what to put in the next ninety days.
02
Between sessions
Async support on Slack or email, strategic questions, hiring sanity-checks, vendor reviews, deal diligence on a build-vs-buy. One channel, two reply tiers (same day for fires, two days otherwise).
03
Twelve-month review
Each year we run a written review of the engagement: what we shipped together, what didn't land, and whether we keep going. No automatic renewals.
Shapes
Three depths of engagement
Pick the depth that fits the moment your company is in.
Observer
QuarterlyBoard observer
We attend your board meetings as observers, contribute the AI lens and operator perspective, and stay close to your operating reality. Light footprint, high leverage.
- Attend four board meetings a year as observers, with a written read-out the day after.
- Pre-board prep call with the CEO each quarter to focus the conversation.
- On-call for ad-hoc questions between meetings, same channel, fast reply.
From €3,500/quarterFractional
1-2 days / weekFractional CTO / CPO
Embedded inside your leadership team for a stretch, one to two days a week, scoped to the moves that matter (architecture, hiring, vendor selection, AI roadmap).
- One day a week (Sam) or two (Nick) embedded with your leadership team.
- Architecture, hiring, vendor and AI-roadmap calls made jointly with the founders.
- Three- to six-month engagements, long enough to land changes, short enough to stay sharp.
From €6,000/weekOperating partner
12 monthsOperating partner
A standing relationship with your CEO and CTO, quarterly on-site working sessions plus async cover between. The default shape for portfolio companies and long-term clients.
- Quarterly half-day working sessions with your full leadership team.
- Async support between sessions on Slack or email, two reply tiers.
- Annual written review of the engagement before any renewal.
From €30,000/year
FAQ
What's the difference vs a masterclass?
A masterclass is an event — one day, one workflow. Advisory is the relationship — quarterly working sessions plus async cover, typically twelve months.
Do you take board seats?
Board observer is the default. We don't take voting seats unless there's a very specific reason.
How do you charge?
Flat retainer per quarter or per month, depending on the shape. We can scale up or down at the next quarterly review.
Need shipping, not advice?
Hey Future, the four-week build.
Advisory thinks in quarters. Hey Future thinks in weeks. When you need a working agent in your business by next month, this is the door.
Engage
Tell us where your company is and what's keeping the leadership team up at night. We'll come back with a recommended shape, and a yes/no on whether we're the right fit.


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